History meets innovation
Welcome to North-Brabant! - Are you coming to visit us?
VisitBrabant Travel Trade regularly organizes a FAM trip for travel professionals. We'll let you see, experience and taste our region. Immerse yourself in Brabant's hospitality, our Burgundian lifestyle combined with the best innovation and sustainability.
Program - February 19 2025
Day 1
We meet you in the capital of our province, Den Bosch. We let you experience and taste the Bossche Bol, after which we take you to The North Brabant Museum for contemporary as well as historical art. Also the only place in North Brabant where you can see paintings by Vincent Van Gogh, a native of Brabant, with your own eyes. Afterwards, with a guide, you will get to know the city even better and we will show you one of the accommodations in the center of this beautiful city. In the evening we enjoy a delicious dinner together with some Brabant partners, before giving ourselves up to a well-deserved night's rest.



20 februari 2025
Day 2
After a good breakfast, we will take you to Heeswijk Castle, one of the four official Top Monuments of Brabant. Experience the eventful history of nearly a thousand years of power, pride and culture of Brabant's elite, prominently located in the stream valley of the Aa. From here we visit BUS Whisky. Although still young, the vision at BUS Whisky is clear: to produce the best and most sustainable whisky in the world. They have already won several international awards for this. We continue our journey and arrive at Van Gogh Village Nuenen, where we follow in the footsteps of Vincent van Gogh. In Van Gogh Village Museum you will hear about Van Gogh and read his own stories about Nuenen, where he lived and worked from 1883 to 1885. Unique is Vincent's Light Lab: discover color and light as Vincent experimented in his works. We end our day in the New Dutch city, Eindhoven. Where innovation, design and sustainability come together. We visit the (food) future at Next Nature. Next Nature tells the story of humans changing their world with the fruits of knowledge, design and technology. With a visit to the exhibition Spacefarming: the future of food reveals the food revolution that awaits us on planet Earth and far beyond. Afterward, we dine at a special location and spend the night in the vibrant city center.




February 21 2025
Dag 3
On this last day we visit Veghel. Discover the world of foodtech. Discover The Chocolate Factory. State-of-the-art technology in an industrial environment. A unique partnership between education and business, supported by the government. And brand new! From New Dutch back to history: we visit and taste fortified town of Heusden. Discover what makes this town so unique, besides its extraordinary star-shaped surface. As a final stop before returning home, we will visit the Emma Mill where we will also enjoy a delicious lunch. From the elevated terrace of this nearly 150-year-old mill, you have a truly stunning view of the beautiful Brabant countryside. The mill was built in 1886 and is still active. Then we come to the end of the program and say “Till next time” to you in Den Bosch. Because you will come back, won't you?
Registration is closed. Interested in the next FAM trip? Send us an email.


Practical information
We will walk quite a bit between locations. In addition, we have a fixed schedule and cannot deviate from it. We therefore do not recommend participation to people with walking difficulties.
There are plenty of car parks in the city. Travelling by public transport? The railway station is right in the city centre. The programme also ends in Den Bosch.
After we've confirmed your registration, you will receive additional information. Make sure your details are correct. A mobile number will be used in a WhatsApp group during the FAM trip for additional information or in case of any changes.